The Rise of the Global South

Emerging economies in the Global South especially in Africa, Latin America, and Southeast Asia are no longer just sites of manufacturing. They are becoming leaders in innovation, design, sustainability, and cultural influence within the global fashion industry.

Traditionally, these regions were seen mainly as low cost producers for Western brands. But that’s changing. Local designers, youth led brands, and fashion tech start-ups are now building their own identities and exporting them to the world. According to the World Bank (2022), many of these countries are experiencing rapid economic growth, rising incomes, and a digitally connected youth population all key drivers of fashion consumption and creativity.

Nigeria’s fashion scene, for example, has gained international attention through events like Lagos Fashion Week, showcasing bold, Afrocentric styles. Meanwhile, designers from Indonesia and Colombia are using traditional techniques like batik and embroidery in modern collections, combining heritage with contemporary aesthetics (Google Arts & Culture, n.d.). These regions are shaping fashion not just through production, but also through culture and storytelling.

However, this rise isn’t without challenges. There’s a fine line between cultural appreciation and appropriation. The Fashion History Timeline (n.d.) documents how Western brands have often borrowed indigenous designs without credit or compensation. As these emerging markets grow in influence, there’s a growing call for ethical collaborations and fair representation.

Technology also plays a key role. According to McKinsey & Company (2023), many brands in the Global South are using mobile first platforms to sell online, skipping the need for expensive infrastructure. This “digital leapfrogging” helps smaller fashion labels reach global audiences faster.

The Global South isn’t just part of fashion’s supply chain anymore it’s a creative force reshaping the industry’s future. As the world pays more attention, it’s crucial that these voices are heard, respected, and celebrated.

Can Yigit Saglam

Fashion History Timeline. (n.d.). Global perspectives in dress and fashion history. https://fashionhistory.fitnyc.edu/

Google Arts & Culture. (n.d.). The stories behind traditional fashion worldwide. https://artsandculture.google.com/

McKinsey & Company. (2023). The State of Fashion 2024. https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion

World Bank. (2022). Global Economic Prospects: Slowing growth, rising risks. https://www.worldbank.org/en/publication/global-economic-prospects