AI Stylists and Virtual Try-Ons

Artificial intelligence (AI) is transforming how people shop for fashion. Two major innovations AI stylists and virtual try-ons are making shopping faster, easier, and more personalized.

AI stylists use data to recommend clothing based on your personal style, size, and past purchases. These systems help shoppers discover items that match their taste without needing to scroll through hundreds of options. According to McKinsey & Company (2023), AI powered tools are improving conversion rates and customer satisfaction in online fashion retail.

Virtual try-on technology lets customers see how clothes will look on their body without trying them on physically. By using augmented reality (AR) or uploading a photo, shoppers can get a visual idea of how garments fit and fall. This not only makes shopping more interactive but also reduces return rates, which is a big issue for online retailers (McKinsey & Company, 2023).

The global apparel market is growing rapidly. Statista (n.d.) reports that revenue in the fashion segment is expected to reach over 1.7 trillion U.S. dollars in 2025. With more shopping happening online, virtual solutions like AI stylists and try-ons are becoming essential tools for retailers to stay competitive and meet changing consumer expectations.

These innovations aren’t just trends they’re shaping the future of how we discover, try, and buy fashion. As technology improves, AI and AR will likely become standard in online and in-store shopping experiences.

Can Yigit Saglam

McKinsey & Company. (2023). State of Fashion 2024. Retrieved April 1, 2025, from https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion

Statista. (n.d.). Apparel market worldwide. Retrieved April 1, 2025, from https://www.statista.com/topics/5091/apparel-market-worldwide/#topicOverview